Management Thesis Titles

SOME PROPOSED TITLES FOR MANAGEMENT STUDENTS FOR THEIR GRAND PROJECTS / MANAGEMENT THESIS.

1. A Comparative Study of Brand Awareness and Consumer Preferences of TV and DVD Players of Videocon vis-à-vis Samsung in Ahmedabad Region
2. Analysis of Retail Operations in Terms of Organisational Structure, Logistics and Distribution,Growth Opportunities and Productivity
3. A Study on the Impact of Volatility in Indian Sesitivity Index (Sensex) and Foreign Investments on Indian Economy (on the Basis of Last five years)
4. Financial Information and Regulations in an Emerging Market - An Empirical Study of Indian Stock Exchange
5. A Study on Effectiveness of Promotional Activities Carried out by Media Industry with Special Reference to FM Stations in Ahmedabad
6. A Comparative Study of Sales and Distribution Channels of Volmart vis-à-vis Other Retail Giants in Ahamedabad
7. A Study on Various Investment Options Available in India and the Impact of FII on the Indian Stock Market
8. A Comparative Study on the Innovative Marketing Strategies Adopted by Airtel vis- a-vis Vodafone for Customer Retention and New Client Acquisition in Ahmedabad
9. A study on the Impact of Forex Market on Indian Economy (on the Basis of Last 3 Years)
10. A Comparative Study on Marketing Strategies Adopted by ICICI Home Finance vis-a vis HDFC to increase their Market Share in India
11. A comparative study on marketing strategies Adopted by sony vis-a vis LG to Increase their Market Share in India
12. HR Strategies for the Recruitment and Retetion of Knowledge Workers within SMEs
13. A study on Significance of CRM for Customer Retention with Special Reference to Mc.Donald. Ahmedabad
14. An Analytical Study on Contribution of Different Sectors to Success of Indian Organised Retail Industry
15. Study of Management of Transition from Small to Large Scale Unit, with Special Focus on Behavioral Aspects of the Top Management
16. A Study on Role of Retailers as Channel captains in Retail Supply Chain
17. A Comparative Study of Marketing Strategies Adopted by Wagh bakari Tea vis-à-vis TATA Tea for Capturing the Target Market
18. Role of HRM Systems in Attrition and Influencing Organisational Commitment: A Study of an Organisation in Software Industry
19. Analysis of Supply Chain Management with Special Emphasis on Merchandise Buying Function with in Retail Gaints
20. A Comparative Study on marketing strategies adopted by ICICI Bank vis-à-vis SBI Bank for promotion of credit cards in A'bad
21. A Study on Customer Perception Ranking Nokia as the Best Mobile Company in India to Find out Its Success Mantras in the Upcountry Market
22. A Comparative Study of ELSS with Special Reference to Birla Sunlife vis-a-vis SBI Mutual Fund
23. A Comparative Study on the Reasons for the Growth of Market Share of ITC vis-à-vis Parle, Britania in India
24. A Comparative Study on Cosumer Preference Towards Consumer Durables of Big Bazar vis-a-vis Reliance Retail in Ahmedabad
25. A Comparative Study on the Impact of Telecom Sector on Indian Economy with Special Reference to Government Sector v/s Private Sector Companies
26. A Study on Pricing Policy Adopted by (NPPA) National Pharmaceutical Pricing Authority) for a Product Launched in Pharmaceutical Sector
27. A Study on the Growth Prospects and Future Opportunities in the Emerging Sector of Microfinance in India
28. A Study on the Impact of Personal Tax, Income Tax and Wealth Tax on Small Business Firm and Common Man in India
29. A Comparative Study on Marketing Strategies Adopted by Electronic Bikes vis-a vis Fuel Bikes
30. A Study on the Growth and Future Prospects of Automobile Industry in India with Special Reference to Two Wheelers
31. A Comparative Study of PMS Offered by Relegare and Sharekhan Pvt Limited
32. A Study on Marketing Strategies Adopted by FMCG Companies to Approach the Target Segment with Special Reference to HUL
33. A Study of Strategic Planning of Consumer Segmentation for Hindustan Unilever Limited
34. A Comparative Study of Consumer Satisfaction Level with Special Reference to Maruti vis-a-vis Hyundai Concepts
35. A Comparative study of the Mutual Funds offered by Principal vis-a-vis Fidelity
36. A Comparative Analysis of Onida vis-à-vis LG, Samsung and Philips with Special Emphasis on 4 P's of Marketing
37. A Comparative Study of Customer Satisfaction Level of HDFC Bank Customers vis-à-vis Axis Bank Customers with Special Emphasis to core banking facilities
38. A comparative study on marketing strategies adopted by hero honda vis-à-vis TVS in India
39. A Comparative study of the SIP offered by Reliance MF vis-à-vis Birla Sunlife MF
40. A Comparative Analysis of the retirement plans offered by ICICI Prudential vis-à-vis HDFC Standard Life Insurance
41. A Comparative Study of Consumer and Dealor Satisfaction Level of Airtel vis-à-vis Idea Cellular
42. A Study on the Role of Advertisement in Increasing the Brand Loyalty and Influencing the Buying Behaviour of Customers with Special Reference to Retail Sector
43. A Comparative Study on the Fund Management Techniques Used by AMCs with Special Reference to Reliance vis-à-vis SBI
44. A Study on the Influence of Country Based Environmental Diversity on Development of a Global Marketing Strategy for L&T
45. A Comparative study on the factors affecting the market share of ashoka leyland vis-à-vis TATA motors in india
46. A comparative study of the marketing strategies offered by SBI vis-à-vis bank of baroda in india
47. Macro analysis of entertainment industry and micro analysis of selected hindi channels with a view to understand the TV viewing habits of youngsters
48. A comparative study of promotional strategies adopted by HDFC securities vis-à-vis Kotak securities
49. A comparative study on market share and pricing policy adopted by HUL vis-à-vis P&G in India
50. A comparative study on the ULIP plans offered by Kotak vis-à-vis ICICI Prudential Life Insurance in A'bad
51. A study on risk management with special emphasis on non-performing assets in indian banking industry with special reference to SBI
52. A study on corporate social responsibility undertaken by ITC, tata Group and Infosys with special reference to social development
53. A Study on the Effect of Liquidity on the Securities with Special Reference to the Returns in Indian Capital Market
54. An Analytical Study on the Book Building Process and Share Preallocation in Indian IPOs
55. A comparative study on the home loans provided by ICICI vis-à-vis HDFC in A'bad
56. A Study on the Impact of Political and Economic Events on Stock Price Behaviours of Indian Stock Market (on the Basis of 5 Years Sensex and Nifty)
57. A study on the Determinants of Consumer Buying and Usage Behaviour for Mobile Handsets with Special Reference to Nokia, Sony and Motorola
58. A Study on the Affect of Perceived Risk and Context on Customer Inferencing about Missing Information with Special Reference to Banking Sector
59. A Comparative Study of Customer Satisfaction Level with Special Reference to Mutual Funds vis-à-vis Insurance Plans
60. Issues and Challenges in Marketing of Mutual Funds of UTI

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