Guidelines for finalizing Management Thesis title

The title for the thesis should be apt and reflect the scope, focus and nature of the work to be carried out by the student. The parameters for approval of the title are as follows:

1. The Title should be contemporary
2. The Title should be precise and effective in meaning
3. The Title should be specific
4. The Title should not be in the nature of an interrogative sentence,
For e.g. “Are Mutual Funds a Profitable Investment Avenue?”
5 The Title should not be like seminar topics. E.g. “Mutual Funds: Issues and prospects”.
6 The Title should not begin with words like “A feasibility study of…..” e.g. “A Feasibility Study of Brand Building”.
7 The Title should appropriately focus on the research intended to be carried out by the student under the guidance of the Faculty Supervisor. For e.g.
a) A study of Strategy Planning of Consumer Segmentation for Hindustan Unilever Ltd.
b) Issues and Challenges in Marketing of Mutual Funds of UTI.
c) An Analysis of Mutual Funds and Determinants of Consumer Preference.
8 The Title should be clearly indicative of the contents of the research work. For e.g.
a. The Determinants of Consumer Buying and Usage Behaviour for Mobile Handsets.
b. A Study of Correlation between Advertising in Yellow Pages and Sales.