3C Report (SIP Project)

The Company: You should understand the company as a whole by going through various departments of the company. In addition, also understand the position of the company vis-à-vis the industry in which the company is operating. In trying to understand the position of the company, the following aspect may be studied:

Marketing: Product Portfolio, Distribution Network, Sales force, Pricing, Promotion strategies, Customer service, Market share, Market structure, Competition, Measurement metrics etc.

Human Resources: Organization structure, Organization chart, Senior management, Departments and functions, Staff strength, Recruitment, Training and Development, Appraisal and Retention practices, Retention issues, Measurement metrics etc.

Operations: Functions, Processes, Facilities, Measurement metrics etc.

Finance: Capital structure, Financial ratios, Performance metrics etc.

The Customer: You should understand the products of the company and the customer profile. Efforts should be made on various aspects of understanding the customers, their segmentation, product positioning, buying pattern etc.

The Competition: You should understand the competitor for the products marketed by the Company

SWOT Analysis: You should study the economic environment in which the company is operating, understand its progress in the past and based on the same; analyze the strength, weaknesses, opportunities and threats to the company. The SWOT analysis should provide insights into the company’s future prospects and the strategic directions.

Who’s Who: You should know and prepare a report on

(a) The immediate operations team including the company guide and supervisors

(b) Departmental heads at the SIP company

(c) Chief Executive Officer/Managing Director and other top management team members of the company.